App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,450,152

Total Inactive Apps (no longer available for download): 213,843

Total Apps Seen in US App Store: 4,663,995

Number of Active Publishers in the US App Store: 1,232,694

Count of application submissionsDetails

This Month (Apps): 17,237 ( 663 / day )

This Month (Games): 2,735 ( 105 / day )

This Month (Total): 19,972 ( 768 / day )

Application price distributionDetails

Current Average App Price: $0.93

Current Average Game Price: $0.50

Current Average Overall Price: $0.84

Application Category DistributionDetails

Most Popular Categories

  1. Games (967,055 active)
  2. Business (449,720 active)
  3. Education (386,051 active)
  4. Lifestyle (383,547 active)
  5. Utilities (274,588 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,450,152

Total Inactive Apps (no longer available for download): 213,843

Total Apps Seen in US App Store: 4,663,995

Number of Active Publishers in the US App Store: 1,232,694

Count of Active Applications By Month
Month # Apps # Games # Total
2020-10 3,483,036 967,116 4,450,152
2020-09 3,428,656 959,140 4,387,796
2020-08 3,424,494 958,297 4,382,791
2020-07 3,420,161 957,390 4,377,551
2020-06 3,305,730 940,615 4,246,345
2020-05 3,301,186 939,649 4,240,835
2020-04 3,295,593 938,478 4,234,071
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
2000-01 0 0 0
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-10 17,237 2,735 19,972 768
2020-09 17,364 2,902 20,266 654
2020-08 15,727 2,476 18,203 587
2020-07 16,493 2,540 19,033 614
2020-06 28,471 4,418 32,889 1,061
2020-05 27,428 4,568 31,996 1,032
2020-04 28,838 4,815 33,653 1,086
2020-03 26,207 4,083 30,290 977
2020-02 25,350 3,571 28,921 933
2020-01 29,318 4,132 33,450 1,079
2019-12 28,975 4,812 33,787 1,090
2019-11 31,174 4,594 35,768 1,154
2019-10 33,749 4,862 38,611 1,246
2019-09 43,071 6,560 49,631 1,601
2019-08 32,038 4,022 36,060 1,163
2019-07 20,207 2,765 22,972 741
2019-06 28,093 3,878 31,971 1,031
2019-05 30,223 3,769 33,992 1,097
2019-04 25,602 3,568 29,170 941
2019-03 27,059 3,653 30,712 991
2019-02 23,070 3,412 26,482 854
2019-01 26,167 3,432 29,599 955
2018-12 23,267 3,518 26,785 864
2018-11 23,276 3,527 26,803 865
2018-10 25,203 3,655 28,858 931
2018-09 27,320 3,784 31,104 1,003
2018-08 34,862 5,302 40,164 1,296
2018-07 31,702 4,690 36,392 1,174
2018-06 15,498 2,773 18,271 589
2018-05 15,901 3,056 18,957 612
2018-04 24,008 4,213 28,221 910
2018-03 26,206 4,281 30,487 983
2018-02 22,925 3,923 26,848 866
2018-01 25,062 5,002 30,064 970
2017-12 24,545 5,315 29,860 963
2017-11 24,553 4,824 29,377 948
2017-10 26,705 5,453 32,158 1,037
2017-09 24,104 4,756 28,860 931
2017-08 26,412 5,851 32,263 1,041
2017-07 24,452 5,616 30,068 970
2017-06 27,960 6,247 34,207 1,103
2017-05 30,423 7,395 37,818 1,220
2017-04 28,180 7,832 36,012 1,162
2017-03 31,548 7,976 39,524 1,275
2017-02 26,240 6,567 32,807 1,058
2017-01 39,557 11,271 50,828 1,640
2016-12 59,414 25,916 85,330 2,753
2016-11 57,627 23,771 81,398 2,626
2016-10 59,423 23,615 83,038 2,679
2016-09 114,277 46,800 161,077 5,196
2016-08 5,358 4,510 9,868 318
2016-07 46,368 25,737 72,105 2,326
2016-06 56,840 26,737 83,577 2,696
2016-05 53,141 25,273 78,414 2,529
2016-04 53,286 22,616 75,902 2,448
2016-03 49,930 20,073 70,003 2,258
2016-02 41,451 16,105 57,556 1,857
2016-01 51,161 19,230 70,391 2,271
2015-12 41,529 17,483 59,012 1,904
2015-11 43,052 14,474 57,526 1,856
2015-10 40,450 13,954 54,404 1,755
2015-09 36,907 12,947 49,854 1,608
2015-08 39,838 15,015 54,853 1,769
2015-07 43,529 15,259 58,788 1,896
2015-06 39,854 13,523 53,377 1,722
2015-05 43,421 14,960 58,381 1,883
2015-04 32,343 11,295 43,638 1,408
2015-03 35,284 12,289 47,573 1,535
2015-02 32,054 11,340 43,394 1,400
2015-01 35,758 12,084 47,842 1,543
2014-12 31,340 13,152 44,492 1,435
2014-11 35,603 12,569 48,172 1,554
2014-10 32,962 11,414 44,376 1,431
2014-09 26,873 10,396 37,269 1,202
2014-08 32,815 13,133 45,948 1,482
2014-07 35,284 12,594 47,878 1,544
2014-06 33,043 11,756 44,799 1,445
2014-05 34,378 12,469 46,847 1,511
2014-04 34,217 13,125 47,342 1,527
2014-03 30,778 13,116 43,894 1,416
2014-02 24,299 7,813 32,112 1,036
2014-01 30,865 7,296 38,161 1,231
2013-12 27,844 9,129 36,973 1,193
2013-11 30,236 8,749 38,985 1,258
2013-10 29,575 7,665 37,240 1,201
2013-09 26,445 6,655 33,100 1,068
2013-08 23,618 6,645 30,263 976
2013-07 26,191 6,649 32,840 1,059
2013-06 23,441 5,339 28,780 928
2013-05 25,911 5,946 31,857 1,028
2013-04 25,339 5,946 31,285 1,009
2013-03 23,707 5,464 29,171 941
2013-02 21,670 4,633 26,303 848
2013-01 23,573 4,939 28,512 920
2012-12 21,869 5,834 27,703 894
2012-11 26,721 5,568 32,289 1,042
2012-10 20,100 4,146 24,246 782
2012-09 21,065 4,479 25,544 824
2012-08 19,071 4,186 23,257 750
2012-07 14,365 3,191 17,556 566
2012-06 17,565 3,738 21,303 687
2012-05 20,193 4,201 24,394 787
2012-04 18,709 4,029 22,738 733
2012-03 19,005 3,951 22,956 741
2012-02 16,247 3,532 19,779 638
2012-01 16,252 3,425 19,677 635
2011-12 16,977 4,651 21,628 698
2011-11 15,539 3,287 18,826 607
2011-10 14,975 3,355 18,330 591
2011-09 14,800 3,228 18,028 582
2011-08 14,206 3,143 17,349 560
2011-07 11,753 2,737 14,490 467
2011-06 12,962 2,803 15,765 509
2011-05 12,821 2,506 15,327 494
2011-04 13,085 2,709 15,794 509
2011-03 15,575 3,290 18,865 609
2011-02 14,612 3,057 17,669 570
2011-01 15,058 2,833 17,891 577
2010-12 20,308 4,033 24,341 785
2010-11 14,172 2,254 16,426 530
2010-10 15,979 2,490 18,469 596
2010-09 13,065 1,925 14,990 484
2010-08 14,800 2,328 17,128 553
2010-07 14,313 2,098 16,411 529
2010-06 13,519 2,128 15,647 505
2010-05 12,350 1,761 14,111 455
2010-04 13,313 2,612 15,925 514
2010-03 13,278 1,799 15,077 486
2010-02 11,746 1,854 13,600 439
2010-01 11,495 1,521 13,016 420
2009-12 14,094 2,306 16,400 529
2009-11 6,937 1,434 8,371 270
2009-10 6,289 1,385 7,674 248
2009-09 6,678 1,424 8,102 261
2009-08 5,777 1,214 6,991 226
2009-07 5,252 1,007 6,259 202
2009-06 4,888 981 5,869 189
2009-05 3,822 923 4,745 153
2009-04 3,894 946 4,840 156
2009-03 3,512 791 4,303 139
2009-02 3,203 726 3,929 127
2009-01 2,389 570 2,959 95
2008-12 1,919 547 2,466 80
2008-11 1,528 448 1,976 64
2008-10 1,387 412 1,799 58
2008-09 835 284 1,119 36
2008-08 602 199 801 26
2008-07 553 200 753 24
2000-01 1 0 1 0
Unknown 0 1 1 -
Total 3,659,495 1,004,472 4,663,967 1,035

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,900,805 800,159 3,700,964 83.16%
0.99 242,794 87,381 330,175 7.42%
1.99 109,032 33,544 142,576 3.20%
2.99 72,676 23,752 96,428 2.17%
3.99 33,808 5,320 39,128 0.88%
4.99 42,310 7,917 50,227 1.13%
5.99 9,698 1,020 10,718 0.24%
6.99 8,299 1,440 9,739 0.22%
7.99 6,558 355 6,913 0.16%
8.99 3,972 267 4,239 0.10%
9.99 18,704 2,787 21,491 0.48%
10.99 1,290 171 1,461 0.03%
11.99 1,607 208 1,815 0.04%
12.99 1,981 69 2,050 0.05%
13.99 1,530 79 1,609 0.04%
14.99 3,321 236 3,557 0.08%
15.99 650 41 691 0.02%
16.99 609 18 627 0.01%
17.99 650 59 709 0.02%
18.99 492 22 514 0.01%
19.99 6,444 1,248 7,692 0.17%
20.99 382 20 402 0.01%
21.99 425 14 439 0.01%
22.99 294 17 311 0.01%
23.99 221 17 238 0.01%
24.99 1,541 64 1,605 0.04%
25.99 276 6 282 0.01%
26.99 244 43 287 0.01%
27.99 230 4 234 0.01%
28.99 166 17 183 0.00%
29.99 2,127 105 2,232 0.05%
30.99 113 7 120 0.00%
31.99 128 2 130 0.00%
32.99 97 7 104 0.00%
33.99 115 2 117 0.00%
34.99 340 9 349 0.01%
35.99 170 12 182 0.00%
36.99 65 3 68 0.00%
37.99 143 3 146 0.00%
38.99 72 4 76 0.00%
39.99 860 61 921 0.02%
40.99 97 2 99 0.00%
41.99 56 2 58 0.00%
42.99 52 2 54 0.00%
43.99 43 21 64 0.00%
44.99 281 9 290 0.01%
45.99 41 5 46 0.00%
46.99 43 8 51 0.00%
47.99 42 3 45 0.00%
48.99 93 2 95 0.00%
49.99 1,318 58 1,376 0.03%
54.99 214 8 222 0.00%
59.99 380 12 392 0.01%
64.99 223 9 232 0.01%
69.99 266 17 283 0.01%
74.99 192 5 197 0.00%
79.99 275 7 282 0.01%
84.99 58 3 61 0.00%
89.99 177 9 186 0.00%
94.99 75 16 91 0.00%
99.99 818 134 952 0.02%
109.99 49 5 54 0.00%
119.99 103 8 111 0.00%
124.99 43 1 44 0.00%
129.99 81 5 86 0.00%
139.99 53 7 60 0.00%
149.99 213 16 229 0.01%
159.99 50 1 51 0.00%
169.99 45 1 46 0.00%
174.99 21 2 23 0.00%
179.99 44 88 132 0.00%
189.99 31 1 32 0.00%
199.99 219 24 243 0.01%
209.99 16 1 17 0.00%
219.99 34 1 35 0.00%
229.99 20 1 21 0.00%
239.99 24 1 25 0.00%
249.99 84 2 86 0.00%
299.99 154 12 166 0.00%
349.99 1,399 93 1,492 0.03%
399.99 70 1 71 0.00%
449.99 28 0 28 0.00%
499.99 77 0 77 0.00%
599.99 20 1 21 0.00%
699.99 26 0 26 0.00%
799.99 14 0 14 0.00%
899.99 11 0 11 0.00%
999.99 124 8 132 0.00%
Total # apps: 3,483,036 967,122 4,450,158  
Total cost to buy all apps: $3,242,851.69 $482,811.37 $3,725,663.06  
Average App Price $0.93 $0.50 $0.84  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 967,055 21.73%
Business 449,720 10.11%
Education 386,051 8.68%
Lifestyle 383,547 8.62%
Utilities 274,588 6.17%
Entertainment 256,389 5.76%
Travel 168,189 3.78%
Food & Drink 161,650 3.63%
Health & Fitness 152,962 3.44%
Productivity 138,007 3.10%
Shopping 111,829 2.51%
Finance 109,671 2.46%
Book 105,095 2.36%
Music 102,409 2.30%
Social Networking 101,894 2.29%
Sports 95,069 2.14%
Photo & Video 90,973 2.04%
Reference 86,921 1.95%
Medical 85,911 1.93%
News 81,262 1.83%
Stickers 52,530 1.18%
Navigation 47,967 1.08%
Catalogs 17,968 0.40%
Weather 11,428 0.26%
Graphics & Design 3,433 0.08%
Developer Tools 2,819 0.06%
Magazines & Newspapers 2,758 0.06%
Photography 935 0.02%
Video 785 0.02%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Jazz 1 0.00%
Total 4,449,822