Probability signs Hasbro mobile gambling deal

And reveals Q4 revenues of £1.31 million

Probability signs Hasbro mobile gambling deal
UK-based mobile gambling firm Probability plc has signed a deal to turn four of Hasbro's biggest brands into real-money mobile gambling games.

The brands are Trivial Pursuit, Subbuteo, Connect 4 and Battleship, with the first game expected to be available by the end of March.

"Our agreement with Hasbro adds more excitement to our plans for this year," says Probability CEO Charles Cohen (pictured). "It helps further our strategy of leveraging strong global brands to deliver distinctive content to our players, particularly with Slots games."

Meanwhile, Probability has also announced that it generated net gaming revenue of £1.31 million in Q4 2008 - 40.8 per cent up year-on-year, but down 4.7 per cent from Q3 2008.

Does that sequential drop represent mobile gamblers being hit by the credit crunch and spending less? Not according to Cohen. "Christmas came early for many of our players who took a higher proportion of their winnings in the run-up to December 25th than at other times of the year," he says.

"Since Christmas Eve, however, the results have turned firmly back in our favour. On December 23rd we recorded by far our busiest day yet, with up to 15 bets a second at one point in the evening."

Probability says it registered 67,639 new customers during Q4. The company works with UK operators Orange and 3 on mobile gambling services as well as offering its games off-portal, while other licensing partners include Paramount Pictures and Top Trumps owner Electracade.

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Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)