Paramount doing well with iPhone movie games
Shooter and Iron Man showing the way forward for brands?
Maybe that's why film-based games have been pretty rare on iPhone so far - an environment where word-of-mouth and user ratings play more of a role than they have done on other platforms.
However, we've noticed something interesting this week: Paramount Digital has two movie games in the UK App Store Top 20 paid games list: Shooter and Iron Man.
(Or SHOOTER - THE OFFICIAL MOVIE GAME and IRON MAN: AERIAL ASSAULT if you want the official titles).
So what - besides shouty capitalisation - is fuelling their success? One interesting aspect is that despite both games having seemingly-high production values, they cost £0.59 / $0.99.
It's too early to make bold statements about movie studios seeing mobile games as (almost) pure promotion rather than big revenue streams in their own right, but that's certainly one implication of the two Paramount titles.
But it's also a warning to anyone who likes to generalise about "cheap 99-cent iPhone games" - even the biggest brand-owners are now looking to play in this space.