This year's Edinburgh Interactive Festival will include a keynote address from EA Sports president Peter Moore, it was announced today.

He'll be talking about reinventing the EA Sports brand, although we're hoping someone will get him onto the subject of how iPhone fits in with it, too.

The festival organisers have announced several other speakers, and while none is focused on mobile specifically, they should still be of interest to attendees from the mobile gaming sector.

Turbine Inc. president and CEO Jim Crowley will talk about incorporating community and social features into MMOs, while Smalti Technology's Martin Owen will be discussing sound-only games and augmented reality.

Finally, Sean Dromgoole, CEO of Some Research and GameVision, will be giving a talk on current gaming trends, and changing demographics of gamers.

We're hoping for some good mobile speakers at the show, although no names have so far been confirmed. Nokia's Scott Foe gave a well-received talk at last year's event.

For more information and tickets, check the official EIF website.