Sony Ericsson is in the midst of a worldwide promotional tour aimed at selling its app store to developers.
Speaking with Mobile Entertainment, Christopher David, head of developer and partner engagement at Sony Ericsson, has hinted that the company aims to succeed where other app stores even Apples have failed.
"Our mantra is accessibility," he says. "We'll keep the barrier low with no submission fee or membership cost."
David also promises "tangible benefits for our partners to include access to tools, distribution, marketing and position."
Part of this is a promise to get apps approved and onto the portal in five days, something that would no doubt be of interest to a number of frustrated iPhone developers.
The Sony Ericsson store currently has around 150 apps live - "we're going for quality over quantity" David says - with another 400 in the pipeline.
He also claims that 90 per cent of the apps that have been submitted have gained approval.
Wisely, Sony Ericsson appears to want to avoid a head-on confrontation with the iPhone, and is instead aiming to excel in areas where Apple's service is at its weakest.
[source: Mobile Entertainment]
News
Jon is a consummate expert in adventure, action, and sports games. Which is just as well, as in real life he's timid, lazy, and unfit. It's amazing how these things even themselves out.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024