AdMob signs up as exclusive ad provider for Tap Tap Revenge 3
Tapulous takes an ad platform approach for its free games
One of the most successful iPhone studios, Tapulous' apps have been downloaded more than 15 million times and have been played more than 500 million times.
Indeed, the current play rate for the apps, which include Universal artists such as Lady Gaga and Black Eyed Peas-themed apps, is around two million per day.
The majority of these downloads have been free apps however, making a partnership with a company such as AdMob an important business development opportunity.
This is particularly the case as the much anticipated Tap Tap Revenge 3 - which will include the in-app purchase of avatars and music tracks - is due for release in October.
According to AdMob's director of business development, Aunkur Arya, Tapulous also plans to use the AdMob network to help promote the launch of its upcoming titles and utilise AdMob's House Ads functionality to cross promote apps in its network.