Mobile and iPhone ad network AdMob has signed a deal to become the exclusive advertising provider for Tap Tap Revenge developer Tapulous.
One of the most successful iPhone studios, Tapulous' apps have been downloaded more than 15 million times and have been played more than 500 million times.
Indeed, the current play rate for the apps, which include Universal artists such as Lady Gaga and Black Eyed Peas-themed apps, is around two million per day.
The majority of these downloads have been free apps however, making a partnership with a company such as AdMob an important business development opportunity.
This is particularly the case as the much anticipated Tap Tap Revenge 3 - which will include the in-app purchase of avatars and music tracks - is due for release in October.
According to AdMob's director of business development, Aunkur Arya, Tapulous also plans to use the AdMob network to help promote the launch of its upcoming titles and utilise AdMob's House Ads functionality to cross promote apps in its network.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
11 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
1 hour, 23 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Feature
7 hours, 11 minutes ago
New release roundup: The best new mobile games from cartoony cats to sports stars
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024