Nothing's better priced than free and it seems that the free iPhone game-a-day site FreeAppADay.com is proving the concept.
Launched in January as a way of getting consumer attention for games, which can then be monetised in ways such as in-app purchases or promoting future games, the site has generated over 2 million downloads in two weeks, via one million users. It also has 5,000 followers on Twitter.
"The results are well beyond our expectations," said Joe Bayen, CEO of ICS Mobile, who set up the site.
"The level of enthusiasm has been so great that it's forced us to upgrade our server capacity several times to sustain the high level of traffic."
Games that have done well out of their free day include Eurocenter's Cocoto Kart Online, which had 150,000 downloads when it went free.
The company's Stéphane Portha said, "The results have been fantastic. It has generated 4-digits euros revenue by thanks to in-app purchases, as well as increasing paid sales by 30 percent."
To further increase the stickiness of the site, there will soon be a voting system that will enable people to vote for the five best apps of the month. which will be highlighted with a gold frame.
There will also be wider range of content promoted with non-gaming app introduced.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024