It's been dragging on since November 2009, but Google's acquisition of mobile advertising company AdMob has now been cleared by the US Federal Trade Commission.
"As a result of Apple's entry (into the market), AdMob's success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob's competitive significance going forward, whether AdMob is owned by Google or not,"; the Commission's statement explains.
"We are extremely pleased with today's decision from the Federal Trade Commission to clear Google's acquisition of AdMob," said AdMob CEO and founder Omar Hamoui.
"Over the past six months we've received a great deal of support from across the mobile industry - and we deeply appreciate it. Our focus is now on working with the team at Google to quickly close the deal
"Once that happens, we will finally get to the fun part - connecting our teams and products to find ways to better serve our customers. Stay tuned."
[source: FTC, AdMob blog]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
5 hours, 9 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
8 hours, 45 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
9 hours, 7 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
5 hours, 9 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
7 hours, 21 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |