Given the specs involved, one of the biggest surprises during Sony's PS Vita unveiling at its E3 press briefing was the handheld's price.
With the wi-fi only edition coming in at $249, Sony's PSP successor will compete directly on the shop shelves with both 3DS and iPod touch, but said price point also means the company will sell each device at a loss.
Three year target
The revelation was made by SCE CEO Kaz Hirai in an interview with Reuters, with turning a profit on the device within its first three years a prime target for the company.
To do that, Hirai believes PS Vita will need to surpass the 70 million units PSP has sold to date a target MF Global analyst Jay Defibaugh believes is in the handheld's reach, despite increasing competition from smartphones.
"I think it's definitely possible, although I don't model that right now, given the bigger emphasis on connectivity," said Defibaugh.
"All things considered, the handheld market has more exposure to the increasing popularity of smartphone-based gaming."
In a separate interview, SCEA head Jack Tretton also told Reuters that Vita will hit Japan first before the end of 2011, while other regions will have to wait until 2012.
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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