With 500,000 Android device activated daily, it should be the best mobile platform ever, but it's horrible when it comes to making money, that was the kicker from Rick Marazzani, head of content programming at Exent, a PC/Android on-demand content company.
"At the moment, on Android you only sell dozens of games a month, and that's no way to pay your mortgage," Marazzani pointed out.
"It's a totally terrible, dismal platform today. But it will get better."
New horizon
He also pointed to some of the ways in which this would happen, ranging from Google's strength as a marketing platform (especially for monetising free apps), merchandising and - of course - plain monetisation.
"Carriers haven't found a way to tap into the Android Market in terms of billing yet," said Marazzani.
"No one gives their credit card details to Google for any other type of transaction so there's a lot of friction in that relationship. What we need one-click billing."
Indeed, Marazzani's hope for Android is that carriers will regain their former importance in the ecosystem.
"Back in the day, 90 percent of mobile games were sold via carriers. Now it's 20 percent. Carriers really missed the boat, but they still have that opportunity in terms of the marketing, merchandising and monetisation options they have available to them."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 29th, 2011
GameHorizon 2011: The return per man-month from Infinity Blade is the same as Gears of War reveals Epic's Mark Rein
Top Stories
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |