One of the first games to use PlayMob's charity in-app purchase API, US developer PerBlue has announced the results of the Food for Good campaign within its mobile/web MMOG Parallel Kingdom.
838 of the $5.50 Soup Can Hats were purchased, with 2,508 meals vouchers being sent to SOS Children's Kenyan famine appeal. 80 percent of the net revenue after Apple's cut was passed onto the charity.
Hats were purchased in over 27 countries, with US representing 75 percent of the 709 unique buyers, while 60 players purchased multiple hats, including two players who fully engaged with the donation mechanism, buying over 20 hats each.
Pat on the hat
"The partnership between PlayMob and PerBlue has set the bar for virtual giving campaigns," said PerBlue's CEO, Justin Beck.
"We are so happy with the final results of the initiative. Parallel Kingdom has some of the most generous players around; thank you to all who gave."
Jude Ower, CEO of PlayMob added, "Giving back in the real world requires community and support, and this is what gamers do best.
"This campaign is the first of many with PerBlue. Its players are some of the first users of our global GiverBoard, a tool for showing game players the collective good they can do just by playing games."
[source: PerBlue]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Jun 6th, 2024
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
News
Jun 6th, 2024
As RPGs and casual genres drastically decline, Monopoly Go! gives casino a 34% revenue surge
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Guerrilla Collective 2024 | North America | Jun 6th |
Games Growth Summit 2024 | Europe | Jun 7th |
Game Audio Symposium 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
as
Feature
Jun 3rd, 2024