Following on from EA announcing bullish Q3 FY12 financials, the company got into more detail in a conference call with analysts.
Aside from much focus on new online PC/console title Star Wars: The Old Republic, there was some attention paid to EA's strategy in terms of social and mobile free-to-play games.
"We were late to that party but there's an awful lot coming, especially in terms of Playfish and PopCap," said COO Peter Moore.
He went on to talk about the company's success with FIFA on GREE's social mobile platform in Japan.
"FIFA World Class Soccer was an enormous success for a western IP in Japan, where we've previously struggled with FIFA" he said of the #1 ranked game.
"We're pursuing similar strategies around the world."
B of the Bang
Breaking out more detailed figures on iOS, Moore said that during December, EA Mobile claimed a market share of 10.5 percent, which was "more than double our nearest competitor".
It's not clear, however, whether that's in terms of revenue or downloads and across which App Stores: we're guessing US top grosssing.
EA also revealed that at the moment, its revenue - $70 million in Q3 - is evenly split between feature and smartphones, although smartphone sales are growing much faster, up 70 percent year-on-year.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
1 hour, 3 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Feature
6 hours, 51 minutes ago
New release roundup: The best new mobile games from cartoony cats to sports stars
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024