The rising popularity of social video apps could be making a dent in YouTube's monopoly on video sharing according to research firm Flurry.
In light of Facebook's recent acquisition of photo-app Instagram, Flurry's latest findings set out to find which types of apps users might be flocking to next using its sample of 8 million active mobile users.
Charting growth based on minutes spent since October 2011 to March 2012, photo & video app usage has grown 89 percent followed by music and productivity apps with 72 and 66 percent respectively.
Statistics also showed that the average time spent on photo and video apps per user has steadily increased month on month from 87 minutes in July 2011 to 231 minutes in March 2012.
Video killed the internet star
Flurry notes that the overnight successes such as SocialCam and Viddy, which allow users to edit and share videos on-the-go, could be a threat the internet's biggest video site YouTube.
Combining its data with comScore's video metrixs data to compare the time spent using video apps versus time spent viewing video on Google site in the past 12 months.
Minutes spent viewing video content on Google sites jumped 71 percent compared to the 141 percent growth made by video apps over the same time period.
And during the final months of this comparison, time spend on YouTube actually decreased, suggesting its audience was being canabalised by the growth of video apps.
[source: Flurry]
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