Directly pitching it as a vote of confidence in the platform, ad network Millennial Media has updated its SDK for the OS to take advantage of what it claims is a growing opportunity.
The updated kit will add in ability to integrate forms of rich media into their ads, such as interactive video that can generate "generous eCPMs (effective cost per thousand impressions) for Windows Phone developers."
Onto a winner
"The number of apps in the Windows Phone Marketplace has grown by 60 percent, to nearly 80,000 from January to March of this year according to the Windows Phone Blog," said said SVP of global monetisation solutions Matt Gillis.
"Yes, it appears Windows Phone is here to stay.
"In the coming months, we expect handset manufacturers around the globe to make a big splash in the marketplace.
"Wireless carriers will likely respond with serious marketing campaigns to raise awareness and entice consumers with the unique features and benefits of Windows Phone."
The updated SDK, it's claimed, will prepare advertisers and developers alike for the expected rise in Windows Phone's userbase, allowing apps to deliver better results.
More details on the features included can be found on Millennial's blog.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 23rd, 2024