Android is now set to form a major part of the company's future strategy, with Diamond Dash due to spearhead a wider move on smartphone platforms.
Mobile matters
Along with the launch of Monster World on iPhone and iPad, Diamond Dash's latest debut is part of a broad Wooga strategy to bring its most successful Facebook games to smartphone platforms.
Said releases will sit alongside as-of-yet unannounced new mobile IP.
"Our vision at Wooga is to makes games for everyone and with the growing popularity of mobile platforms we have an opportunity to bring our games to a bigger audience than ever before," commented founder and CEO Jens Begemann.
"With unrivalled social features and a focus on connectivity, I believe Wooga has what it takes to define the social gaming experience on mobile."
Firm friends
Indeed, rather than operating as a sole venture, Wooga is looking to tie its mobile efforts to its existing base on Facebook, giving players the "ability to connect with friends across multple platforms and play together socially."
The firm's research suggests Diamond Dash's mobile players who connect with Facebook are eight times more likely to spend money than users who play without logging in.
In all, Wooga claims 20 million people have downloaded Diamond Dash for iOS to date equal to just shy of 30 percent of the game's total userbase.
[source: Wooga]
