Tap For Tap rolls out its free Tap Exchange platform

Tap For Tap rolls out its free Tap Exchange platform
You're no one in the mobile industry if you haven't performed at least one pivot.

Canadian outfit Tap For Tap has got that situation out of the way early, switching from its original impressions exchange business to a tap (or click-based) model.

(Not the biggest pivot even seen, granted.)

And to be honest, click swaps have been the de facto industry standard for a while now; originally highlighted by Applifier on Facebook, they've since taken onboard by companies ranging from Chartboost to Papaya (AppFlood) and 6waves.

Click for fun

Tap For Tap's Tap Exchange uses three new ad units - banners, interstitials and app walls - to drive clicks and downloads, and these can also be tracked using geo-targeting.

The company takes 20 percent of the clicks exchanged on the platform as its margin.

"Our app developers value the promotional impact of ad views, but place a much higher value on the app engagement that taps represent," commented co-founder, Eric Dyck.

You can see what Tap For Tap is up to via its website.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.