While there some successful location-based games, the genre itself remains nascent.
Maybe the new opportunity announced by location-based analytics specialist Placed will generate the cash required to kickstart the sector.
Called Placed Affiliate, it enables developers to monetise location-based apps and games by getting users to complete market research for brands and retailers.
In the place to be
Placed's business model works as it creates analytics combining what mobile users are doing on-device with their real-world locations and movements.
It then uses this information to enable what it calls "actionable insights to businesses and developers".
This is particularly important for brands with physical locations such as retailers to better understand their customers and work out how to optimise online campaigns.
Ready for prime time
Placed Affiliate has been in beta for some time, racking up almost one billion locations during that period.
"To date, developers have faced limited options in monetising their apps, largely restricted to advertising, in-app purchases, or creating a paid version of their app," commented David Shim, Placed CEO.
"Placed Affiliate opens up a new channel of monetisation utilising the unique element of mobile - location. This incremental revenue helps developers focus on building the best apps, which ultimately benefits users."
Developers interested in the service or integrating the SDK can get more information here.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
2 hours, 29 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
5 hours, 20 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
6 hours, 5 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
6 hours, 27 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
2 hours, 29 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
4 hours, 41 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
5 hours, 20 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Feature
9 hours, 42 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Feature
11 hours, 25 minutes ago
New release roundup: The best new mobile games from the morality of AI to Dadish’s 3D journey
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |