And now Zynga had announced it's launching a charitable endeavour by partnering with the NewSchools Venture Fund to create a learning games accelerator.
The main aim of the accelerator is to revolutionise the quality and reach of learning games with the ultimate goal of improving educational outcomes.
Zynga will commit $1 million in funding to kickstart the accelerator's first year of operations through its nonprofit arm Zynga.org.
"We want to help entrepreneurs create high-quality, scalable learning games that will enhance learning experiences for all 21st century students," commented said Zynga.org's executive director Ken Weber.
First batch
Three companies have already been accepted into the accelerator: Kidaptive, LocoMotiveLabs and Motion Math.
"This collaboration of educators, game designers, and technologists has the potential to transform the way we motivate and teach kids," said Kidaptive CEO P.J. Gunsagar.
"We're thrilled and honoured to be a part of the Zynga NewSchools accelerator and are excited to support the mission of improving educational outcomes for all kids."
Thanks a million
Zynga will lend its considerable social gaming expertise and as well as the cash, will provide participating companies with work space at its San Francisco headquarters.
Since launching in 2009, Zynga.org has raised over $15 million for philanthropic initiatives and international relief efforts.
One of its earliest programs, 'Sweet Seeds for Haiti', donated 50 percent of certain FarmVille IAPs to benefit the health and education of Haitian children and their families.
