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DragonVale dev Backflip launches publishing move with Rolando studio HandCircus

DragonVale dev Backflip launches publishing move with Rolando studio HandCircus

Hasbro-owned developer Backflip Studios has been quiet of late, but it's stepping back into the action with the announcement of a publishing arm.

Advised by Simon Jeffrey, who previously helmed ngmoco's Plus+ publishing (and Sega before that), it will give thirdparty studios access to Backflip's marketing and operations expertise and network of gamers.

"We are looking to bring a small handful of new games to market in the coming year from indie developers with a history of innovation," Jeffery commented.

Cream of the crop

The first developers to sign up are US outfit LightBox Interactive, for its game PlunderNauts, while Rolando developer HandCircus is working with Backflip for its Animal Crossing-esque Seabeard.

Backflip's most successful game is DragonVale, which has been downloaded over 300 million times, and was the top grossing iPad app of 2012.

Interested developers can learn more about partnering with Backflip at www.backflipstudios.com/publishing


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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