Glu Mobile has continued its roll-up of high-end social media celebrity brands, signing up singer Taylor Swift.
The deal is a multi-year partnership with a Taylor Swift-branded mobile game scheduled for global release later in 2016.
No other details have been provided other than it will be "a new, one-of-a-kind digital gaming experience".
Ready made audience?
The move follows Glu's focus on signing up celebrities with strong social following; something it's experienced great success with in Kim Kardashian: Hollywood.
More recently, however, the recent Katy Perry Pop failed to find an audience.
"Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu's family," said Niccolo de Masi, Glu Chairman and CEO.
"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience.
"Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved."