View-to-play pioneer Futureplay Games raises $2.5 million to boost its business

Increasing its team and production capabilities

View-to-play pioneer Futureplay Games raises $2.5 million to boost its business

Helsinki-based Futureplay Games has raised $2.5 million to further fund its view-to-play titles.

The investment came from London Venture Partners, DN Capital, Sunstone and Creandum. It will be used to increase both team size and production capabilities at the studio.

Fast and furious engagement

"We staked our name early on the idea that mobile players respond with greater levels of engagement to ad-driven products that reward their time and energy, and we’re seeing that vision play out in the market now," said Futureplay CEO Jami Laes.

"We invite players in with casual gameplay experiences and keep them engaged with a consistently fast and rewarding sense of progression fuelled by intelligent ad integrations."

Futureplay found success with its incentivised ads-focused monetisation model, which managed to generate a $0.082 ARPDAU from 100,000 users within a week of launching its first game, Farm Away!

Whether it will be able to keep up with advancements made in idle games, exemplified by the wonderful Egg, Inc, is another question entirely.

[Source: VentureBeat]


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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