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View-to-play pioneer Futureplay Games raises $2.5 million to boost its business

View-to-play pioneer Futureplay Games raises $2.5 million to boost its business

Helsinki-based Futureplay Games has raised $2.5 million to further fund its view-to-play titles.

The investment came from London Venture Partners, DN Capital, Sunstone and Creandum. It will be used to increase both team size and production capabilities at the studio.

Fast and furious engagement

"We staked our name early on the idea that mobile players respond with greater levels of engagement to ad-driven products that reward their time and energy, and we’re seeing that vision play out in the market now," said Futureplay CEO Jami Laes.

"We invite players in with casual gameplay experiences and keep them engaged with a consistently fast and rewarding sense of progression fuelled by intelligent ad integrations."

Futureplay found success with its incentivised ads-focused monetisation model, which managed to generate a $0.082 ARPDAU from 100,000 users within a week of launching its first game, Farm Away!

Whether it will be able to keep up with advancements made in idle games, exemplified by the wonderful Egg, Inc, is another question entirely.

[Source: VentureBeat]


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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