Things are just getting better for the in-app purchase or freemium model when it comes to mobile apps and games.
A survey of the top grossing apps on the US App Store by appFigures shows a steady increase in the proportion of free releases, proving titles equipped with IAPs can really pay off.
Price wars
Numbers taken by appFigures in May suggest 31 percent of the top 400 grossing apps in the US are free releases with IAP.
When that list is cut down to the top 25, however, that proportion jumps to a dominant 51 percent.
"The freemium model appears to be a viable means of making revenue," appFigures summarises.
"Not only this, there are limitations to how profitable a paid app can be. Even if a paid app is extremely popular, the large majority of apps are dirt cheap. Most of the paid apps in all three of these tiers are priced at 99c."
Indeed, in terms of the top 25 grossing apps, 55 percent of the paid apps are 99c, with 18 percent coming in at $2.99.
[source: appFigures]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
9 hours, 18 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
News
9 hours, 18 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
10 hours, 30 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024