Wave the opportunity to make $1 million a month in front of most developers, and chances are you're going to get squashed in the rush.
And that's the situation in Japan according to social network DeNA.
In a move the firm claims opens up Japan's 90 million internet users to US-based studios, DeNA is offering developers the opportunity to port their titles to Yahoo Mobage the Japanese social gaming platform DeNA unveiled with Yahoo! back in April.
Mobage, which allows registered users to play titles on both PC and mobile, will make its public launch in Japan on October 1, with DeNA attempting to ensure western studios get their slice of the cake by offering localisation, hosting and payment solutions for those who sign up.
Mobage money
"The amount of money to be made in Japanese social gaming is astronomical," says DeNA CEO Tomoko Namba.
"By offering this platform and providing tools to help ease the transition, DeNA hopes to be American game developers' portal to the east."
Statistics released by DeNA suggest it's not just the size of Mobage's userbase backed up by 20 million DeNA mobile users and Yahoo's 52 million monthly active members that offers potential. The amount each user spends is also impressive.
DeNA points to a recent report by industry researchers that suggest the average revenue per user for virtual goods in Japan is $4, four times the US rate, which enables top thirdparty developers on Mobage to make that fabled $1 million a month.
Indeed, DeNA itself posted sales of $279 million for its Q1 FY2010, up 175 percent year-on-year, so it's certainly a fast growing sector.
Studios looking to work on the platform are advised to contact DeNA quick via the firm's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
7 hours, 33 minutes ago
EU ruling gives Apple six months to bring iPadOS into line with DMA demands
News
9 hours, 16 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
10 hours, 34 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
9 hours, 43 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
Apr 29th, 2024
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024