Data & Research

Android developer support on the wane owing to dual assualt by iPhone and iPad

Share of new projects drops by 8%

Android developer support on the wane owing to dual assualt by iPhone and iPad
Android's ascent to the top of the tree as far as sales to consumers is concerned is well documented.

What will be of more concern to Google is the apparent failure of the platform to gain traction with developers.

A panel hosted by Pocket Gamer US correspondent Damon Brown during San Francisco's MobileBeat conference earlier this week drew the conclusion Android is currently a "financial black hole", used by developers simply to "create additional branding" for titles on iOS.

The latest numbers detailed by Flurry support this view, with new projects started on Android falling during the most recent quarter by 8 percent.

On the back foot

"Studying the numbers, it's readily apparent that Android has lost developer support to iOS," said Flurry's Charles Newark-French in an entry on the firm's blog.

"Specifically, Android new project starts have dropped from 36 percent in Q1 to 28 percent in Q2. Overall, total Flurry iOS and Android new project starts grew from 9,100 in Q1 to 10,200 in Q2."



Flurry's numbers are based on downloads of its platform-specific SDKs used in the development of fresh releases.

The current drop represents the second quarter-on-quarter slide for Google's OS - an interesting observation, if only because the platform had spent the whole of 2010 slowly building up support from the development community. 

It takes two

Flurry claims the reasons behind the drop are twofold: firstly, the successful launch of iPhone on Verizon in the US in February stemmed Android's growth at a time when it was really gaining momentum.

"Apple itself gave Android the opportunity to reach critical mass on other carriers, most notably Verizon," summarised Newark-French.

"In that time, Google, Verizon and a host of OEMs worked hard and fast to push Android devices as an alternative to AT&T’s iPhone juggernaut. With Verizon's launch of the iPhone, the pendulum appears to have swung back in favour of iPhone over Android development."

Fix the frag

Secondly, Apple's dominance in the tablet market – bolstered by the roll out of iPad 2 – means developers weighing up their options will likely pick iOS over Android.

"We believe that wholesale consumer acceptance and adoption of tablets, which just a year ago was questionable within the industry, is further luring developers to build for iPad instead of Android," concluded Newark-French.

Flurry's solution to this slump? Google needs to continue to develop Android Market's set up as it has been of late, and furthermore, it still needs to tackle the fragmentation issue.

"The development community is concerned about the rising cost of deploying across the Android installed base, due to the double whammy of OS and storefront fragmentation," added Newark-French.

"With developers pinched on both sides of the revenue and cost equation, Google must tack aggressively at this stage of the race to ensure that Apple doesn’t continue to take its developer-support wind."

[source: Flurry]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.