There's definitely something in the water over at EA Mobile.

Not only has it been slashing prices on Apple's App Store to make the most of the iPhone 4 launch, but it's also having a huge giveaway on Samsung Apps too.

It's released the bada version of its Need for Speed Shift game, free for the first 1.2 million downloads.

Riding the Wave

It's an impressively large number as the only bada device currently available is the Samsung Wave, and there's probably not many more than 1.2 million devices now available in Europe.

Samsung expects to ship 15 million bada phones before the end of 2010, though, so we'd expect the free downloads will be snapped up before too long.

You can check out more details about the game , and the deal, from Samsung Apps [link]