UK trade association TIGA has called on developers to focus more of their attention on tablets, claiming the device's ability to tap up a new breed of consumer opens up a huge opportunity.
Speaking in reaction to an 84 percent rise in iPad sales and talk of Google Nexus 7 sell outs, TIGA chairman Jason Kingsley said the growth of the smartphone and tablet market as a whole continues to be underestimated.
A matter of millions
"The quality and proliferation of tablet devices provides exciting prospects for studios in the UK," said Kingsley.
"For years, we have seen the potential these devices offer for gaming. More crucially, we have seen the fresh markets they open up, taking games to people who may otherwise not consider playing.
"Tablets and smartphones have the potential to widen the gaming market and turn millions more to gaming."
Indeed, according to TIGA's own estimates, speculation by some that the mobile games market could be worth $12 billion in 2013 could prove to be a "major underestimate."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
7 hours, 10 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
8 hours, 20 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
10 hours, 12 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
10 hours, 27 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Feature
12 hours, 27 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |