Conducting its first ever sweep of mobile developers, App Promo has claimed 80 percent of studios don't earn enough revenue to support their business, with almost 60 percent failing to break even.
The company, which provides strategy, marketing and monetisation solutions, said its annual developer survey has revealed the number of developers enjoying the app experience is in the minority.
Much of the problem for those suffering tough times, however, may stem from a lack of experience.
Spend to succeed
Marketing, it seems, is being overlooked.
According to an infographic published by App Promo, while 91 percent of developers think marketing is crucial for the success of their titles, 52 percent have no budget whatsoever to spend on it.
On the flip side, 11 percent of developers claim to have amassed half a million downloads or more to date, while 12 percent earn $50,000 or more in revenue.
The message as a whole is that developers need to be prepared to spend money to earn money, with top earners spending an average of $30,000 on marketing.
[source: App Promo]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |