Evidence of the reach of the biggest mobile franchises, numbers released by new data tracking survey GameTrack has proclaimed Angry Birds the most popular game series in the UK.
Rovio's monster topped its sweep of the market in Q1 2012, boasting a 10 percent share of 'gaming volume' across the country.
Game on
To put that figure in some context, that means Angry Birds is now technically more 'popular' with consumers than older, more established franchises such as Mario, Call of Duty and FIFA according to GameTrack's numbers.
As detailed by GamesIndustry.biz, in all 37 percent of UK citizens aged 6 and above claim to play games in some form a week, though the most active gamers are aged between 6 and 10, with 83 percent taking to gaming.
In that group, 31 percent claim to play packaged games, online titles or apps every week.
Top track
The stats are the first to be released by GameTrack, launched as a new data tracking tool by the Interactive Software Federation of Europe, or ISFE.
The project will be run by Ipsos MediaCT, with ISFE managing director Simon Little claiming the venture had been "instigated by games publishers."
"It has been scoped and developed with the assistance of the biggest names in the industry, with a clear eye on commercial relevance and the long term aim of becoming a standard reference," he concluded.
GameTrack will generate its findings from 2,000 surveys each every month half of which will be face to face interviews, the other half filled in online - to provide quarterly analysis based on data pooled from a total of 6,000 surveys.
The initiative is currently focused on the UK, France, Germany and Spain, though the ISFE claims it will "add further markets in the near future."
[source: ISFE]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024