More than tenth of the US population now own tablets according to data released by ad network InMobi, with almost 30 million people changing the way they consume media as a result.
The firm claims the impact of tablets now stretches far beyond gaming habits, with 29 percent of users claiming to have stopped reading print books, while a further 29 percent now use tablets over laptops and PC to surf the web.
Getting tight with tablets
Said results are pulled from a survey of 9,600 correspondents in a survey conducted in conjunction with mobile marketing outfit Mobext.
The results show that 60 percent of tablet owners now use their devices for more than 30 minutes each day, with 52 percent using them to fill what would otherwise have been 'dead time.'
Tablet adoption has also changed the way that Americans shop.
55 percent of tablet owners will make a purchase on their device in an average month, and 22 percent of users say that, since purchasing their device, they shop at physical stores less frequently.
Converging on mobile
"We are seeing a radical, steady shift from all other media channels to mobile and so much of this momentum is owed to the transformative experiences connected devices are providing mobile consumers," explained Anne Frisbie, InMobi VP and MD of North America.
"We need to continue to look at mobile as a new channel that requires innovative ways of engaging with consumers while they are online at home or away from their desks as mobile continues to transform media consumption and shopping."
[source: InMobi]
Data & Research
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024