Mobile monetisation outfit PlayHaven has beefed up its analytics smarts, acquiring the team behind Staq.io.
Founded by Massimo Andreasi Bassi, Luca Martinetti, and Francesco Simoneschi, three Italians now living in San Francisco, the start-up graduated through Microsoft Accelerator.
It offers real-time analytics based on what it calls 'critical player data'.
PlayHaven says the addition of the team will enable it to accelerate development of the data analysis capabilities of its platform.
It's currently tracking more than 10 billion in-game events for clients such as Glu Mobile, NaturalMotion, Namco Bandai and Sega.
Max Attack
"Staq.io built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming," said PlayHaven CEO
"We both believe that real-time data analysis - particularly in the fast-changing environment of mobile - is the foundation for lifetime value maximisation and look forward to helping developers capture all of their opportunities."
"We started Staq.io with the goal of bringing valuable insights to developers struggling to make sense of their users and understanding how they want to be engaged," added Massimo Andreasi Bassi, Staq.io's CEO.
"Data is core to every game developer's success and we're excited to join forces with PlayHaven where we will continue solving the same set of problems we're passionate about."
Prior to Staq,io, the co-founders started DomainsBot, a SaaS company for the domain industry.
Deal
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |