Cutting edge monetisation strategies to create hit titles from leading industry figures

Key seminars:

• Game Monetisation 3.0
  [Chris Early, VP of Digital Distribution, Ubisoft]
• From Console to Mobile
  [Chris Southall, Head of Hardlight Studio, SEGA]
• Is there a Future for FTP on Consoles?
  [Mark Richard Morris, Executive Producer, Microsoft]
• The Monetisation post mortem
  [Ben Cousins, General Manager, Scattered Entertainment & Head of European Game Studios, DeNA]
• To be Free or not to be Free?  That is the mobile question
  [Chair - Ian Livingstone CBE, Chairman, Playdemic]
• Choosing the Right Model for your Digital Game
  [Saad Choudri - VP of Business Affairs and Paul Bugryniec - Commercial Finance Manager, Miniclip]
• Data driven design
  [Vicenç Martí, CEO, Akamon Entertainment]
• Creating the Ultimate Ccross-Platform Experience
  [Yates Buckley, Technical Director, Unit9]
• Clash of Clans: A practical Behavioural Economics Case Study
  [Mark Sorrell, Freemium Game Design Consultant, Mark Sorrell]
• Back to Basics - Using App Store Optimization (ASO) to succeed in mobile app marketing
  [Stefan Bielau, Founder and CEO, Dynamo Partners]
• Future of Digital Distribution
  [Nick Parker, CEO, Parker Consulting]

Workshops include:

• Achieving Apple App Store Success
• Mobile Game Success with Google Developers Solutions