With over a third of people in Europe playing games on handheld devices daily, being able to monetise effectively is the key to unlocking millions in revenue for developers and publishers.

A single percentage point increase in the number of paying players can deliver huge returns, but creating profitable digital games remains the biggest headache for the industry.

Held on 14-15 May in London, Game Monetisation Europe 2014 has the most important players in the space registered to attend including: Kabam, Rovio, EA, Wargaming.net, Zynga, NaturalMotion, Konami, Square Enix, Gameloft, Microsoft, Jagex and many more.

The delicate balance

Game developers and publishers are looking to successfully monetise games without compromising the gameplay experience.

As Phil Hufen, Wooga's product lead, observes, "This is always a fine balance and has to be defined for each game uniquely".

Daniel Barnes, head of user acquisition and monetisation at NaturalMotion, who will also be attending, says the difficulty is "not disrupting the user experience and gameplay with monetisation techniques while effectively generating revenue".

Leading figures including: Ian Livingstone; Chris Early, VP of digital publishing at Ubisoft; Sergey Kot, head of payments, Wargaming.net; and Chris Southall, head of Hardlight Studio, SEGA, will all be sharing their insight, alongside Google, Facebook, Bigpoint, Plumbee, Gameforge, Akamon and Fireproof Games.

Click here to get more information on the current attendees, agenda and speakers.