MasterClass: Building a Game Pitch: From Concept to Doc
Jun 8th 2021

MasterClass: Building a Game Pitch: From Concept to Doc

Online Event

Date & Times: Tuesday, June 8th 2021
10am to 1pm
Location: Online Event
Expected Size: Up to 50
Ticket Cost: 300 GBP
Event Type: Online Event


Whether it’s answering a request for proposal (RFP), selling a game's vision to publishers, or starting a new project, writing a professional game pitch document that captures and communicates the essence of an idea to others can be hugely important.

Through over eight years in the games industry, Arran Topalian has been tasked with a lot (a lot!) of design documentation, including pitch work. Over the last three years in particular, he has been responsible for writing and submitting over 20 pitches, each of which has taught him something new, from best practices in formatting to preempting questions from would-be readers.

This MasterClass is designed to equip participants with new skills and knowledge on how to write user-friendly, well-structured pitch documentation that strikes a strong balance between level of detail and upsell. You can expect to learn tips and advice that will ultimately culminate in the creation of the first, and possibly most important, page of your own pitch document by the end of the session.

Key takeaways include:

  • Why game concept pitching can be so important
  • Best practices around how to explain a game concept idea
  • Tips on how to prove the strength of your concept


Mentor: Arran Topalian

Fuelled by a childhood of unforgettable industry-defining games, Arran’s eight-year long career in the games industry has allowed him to work across a wide variety of genres, project sizes and responsibilities, from Sea Of Thieves at Rare to the top-grossing mobile game Yahtzee With Buddies.

Currently employed as a Senior Game Designer by Mediatonic, Arran continues to help teams create life-long, memorable experiences for a new generation of players- and play all the games he possibly can!



Part 1:

  • A 20-min talk introducing participants to the MasterClass that covers why game concept pitching can be so important.
  • A group exercise to come up with the seed of an idea based on an imaginary RFP proposed by me.

Part 2:

  • A 20-min talk on best practices around how to explain a game concept idea.
  • A group exercise wherein participants will put together a 1-pager that sells/ explains their game concept.

Part 3:

  • A final 20-min talk about "punching" your game concept- i.e. tips on how to prove out the strength of your concept by asking the right questions.
  • A group exercise that will produce a second pass of their 1-pager that's (hopefully) clearer than the first- possibly even participants swapping RFPs to provide each other with feedback.



This MasterClass will consist of three hour-long sessions, each featuring a 20-minute presentation, workshop task and debrief. Each workshop task will involve participants applying the tips and advice outlined in the supporting presentations- ultimately culminating in the creation of the first and possibly most important page of their own pitch document!

Part 1:

  • Lecture (20 mins)
  • Group task (20 mins)
  • Debrief and feedback (20 mins)

Part 2:

  • Lecture (20 mins)
  • Group task (20 mins)
  • Debrief and feedback (20 mins)

Part 3:

  • Lecture (20 mins)
  • Group task (20 mins)
  • Debrief and feedback (20 mins)



3 for 2: Book three MasterClasses for the price of two!
Corporate discount: a group of six or more from one company can get 30% off if booked together.

To arrange any of the bespoke packages above, please email sally.kevan@steelmedia.co.uk for more information.

Tickets are limited so be sure to get in touch today to secure your place.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies

See an event missing? Let us know