PocketGamer.biz RoundTable: Exploring The Opportunities of In-play Advertising (Online)
Jun 29th 2021

PocketGamer.biz RoundTable: Exploring The Opportunities of In-play Advertising (Online)

Online Event

Sponsored by

Date & Times: Tuesday, June 29th 2021
4pm to 5pm
Location: Online Event
Expected Size: 100 – 250
Ticket Cost: FREE
Target Audience: Developers, Indie Developers, Creatives, Publishers, Ad Companies
Event Type: Online Event
Featured Platforms: iOS, Android, Windows, Console, Handheld Console, Virtual Reality, Augmented Reality, PC, Steam, Blockchain

Register now to discover the significance of in-play advertising, with PocketGamer.biz and Admix
Hear how new ad formats enable developers to make money from games more efficiently, without spoiling the players' fun...

Is it possible to monetise your game without disrupting the player’s experience?

Today, there’s a move away from traditional, intrusive ad formats, as developers look for new ways to make money from their games. Ambient placements are a player-friendly way to drive new revenue using the backgrounds and objects within games – from hypercasual favourites to metaverse blockbusters, the opportunities for in-game branding have never been better.

A practical RoundTable discussion

In this expert RoundTable, we explore the challenges and opportunities of non-intrusive, immersive ad formats, and share case studies, advice and best practice tips for how to make the most of this exciting new ad landscape.

What are the trends in ad formats? Why do gamers prefer non-intrusive ads to more traditional formats? What sort of games is this suited to? What are brands and advertisers looking for? How easy is it to implement ambient in-game ads in your project?

In this expert panel, you'll get answers to those questions and more.


Paul West: VP Partnerships, Admix
Oliver Kern: Chief Commercial Officer, Lockwood Publishing
Caglar Bozkurt: Head of Marketing, Sir Studios
Riley Andersen: Chief Executive Officer, Umami Games
Zaair Hussain: Business Development Manager, Miniclip
The panel will be moderated by Brian Baglow, Managing Editor of PocketGamer.biz.

Special thanks to our partners: Admix
Launched in late 2018, Admix helps monetize more than 300 games of all sizes, and has raised more than $10 million in VC funding. Admix pioneered In-Play, a new monetization solution enabling game developers to monetise via data-driven product placements inside gameplay. Think replacing an in-game billboard with a real life advert – it generates revenue for the developer in an advertiser friendly way, but is as non-intrusive as a real-life billboard is on a walk through a city. Admix In-Play ads offer a non-intrusive, no code game monetization solution that puts player experience first, available for Unity and Unreal Engine. Mobile developers using the platform include Reality Clash and Fumb Games. Visit the URL below to find more content such as developer case studies.

Find out more at: https://admixplay.com/

Read articles about Admix's work at the PG.biz editorial site: https://www.pocketgamer.biz/company/20417/admix/

Even more online knowledge
The PocketGamer.biz RoundTables series is aimed at bridging the gap between the expert insight offered each day in our b2b site's articles, and the awesome live experience of our Pocket Gamer Connects and Pocket Gamer Connects Digital conferences.

In each of these regular RoundTables, we'll bring together four or five leading industry experts in a specific field to discuss a pertinent subject, hosted by the PG.biz team. We'll broadcast the live event for free to everyone who signs up - who can also interact and ask questions - then we'll follow up with some key points in an article and make the video available on our PG.biz YouTube channel.

World-class industry conferences

A RoundTable is a great opportunity to see, for free, the kind of expert content that PocketGamer.biz delivers at our live and digital conferences. These complete, multi-day events bring together speakers and panellists from around the world to share knowledge and insight, as well as provide great networking opportunities. The next Pocket Gamer Connects Digital takes place in July 2021.

Meanwhile, every few weeks we'll share these standalone discussion RoundTables so you can gain valuable insight, and also get familiar with watching and participating in online panel discussions. Future themes will cover a range of timely and insightful topics: keep your eyes out for our next one! https://www.pocketgamer.biz/events/

If you'd like to discuss sponsorship opportunities please contact Lisa on lisa.bisset@steelmedianetwork.com or book a chat at: https://calendly.com/lisa-bisset

More Information

Find out more information on PocketGamer.biz RoundTable: Exploring The Opportunities of In-play Advertising (Online)


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