Featured Features

AI everywhere: Using neural networks for asset creation, marketing and more NEURAL NETWORKS NOW May 1st, 2024

AI everywhere: Using neural networks for asset creation, marketing and more

Playkot’s marketing production lead, Igor Mosin shares how neural networks have sped up the creative process and increased marketing success

Mobile Mavens: What's the state of play for the MENA region? MOBILE MAVENS Apr 30th, 2024

Mobile Mavens: What's the state of play for the MENA region?

Our Mavens share their thoughts on MENA market opportunities and offer advice for those doing business in the region

King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product A SODA SAGA Apr 29th, 2024

King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product

Paula Ingvar moved from traffic engineering to the games industry following encouragement from friends and has "only ever found it stimulating"

Latest Features

Top 6 tips for standing out in the crowded app world, by MAQL Europe's Harry Holmwood Feb 15th, 2013

Top 6 tips for standing out in the crowded app world, by MAQL Europe's Harry Holmwood

Different by design

Designing uncertainty creates more engaging games, argues Applifier's Oscar Clark Feb 14th, 2013

Designing uncertainty creates more engaging games, argues Applifier's Oscar Clark

Easter eggs, emergence & imbalanced economies

Lessons from Google: What game developers can learn from the consumer internet Feb 12th, 2013

Lessons from Google: What game developers can learn from the consumer internet

James Kelm brings Google-thinking to gaming

Opinion: EA needs to convince fans that Real Racing 3's F2P damage mechanic is more than a 'cut and shut' job Feb 11th, 2013

Opinion: EA needs to convince fans that Real Racing 3's F2P damage mechanic is more than a 'cut and shut' job

Can console-quality franchise survive IAP bumps?

Opinion: PS Vita's big room experiences at odds with portable play's new wave Feb 8th, 2013

Opinion: PS Vita's big room experiences at odds with portable play's new wave

Take on the tablet, not the console

The who, what, why and when of mobile games PR, by Freyja Melhorn of swordfish PR Feb 7th, 2013

The who, what, why and when of mobile games PR, by Freyja Melhorn of swordfish PR

A public relations 101

Infographic: What do western devs need to know to make it in China? Feb 6th, 2013

Infographic: What do western devs need to know to make it in China?

Tracking the mobile revolution in the east

Opinion: If games retail were an animal, we'd have put it out of its misery by now Feb 6th, 2013

Opinion: If games retail were an animal, we'd have put it out of its misery by now

Don't feel sorry for the dying beast

The ten commandments of app marketing, by Appromoter MD Ed Vause Feb 5th, 2013

The ten commandments of app marketing, by Appromoter MD Ed Vause

#7 – Thou shalt avoid these 6 prelaunch mistakes

Best of British: Indies - don't risk getting lost in the blend, says Alistair Aitcheson Feb 1st, 2013

Best of British: Indies - don't risk getting lost in the blend, says Alistair Aitcheson

A call for independence

Screw the 'social viral design by analytics' approach, says Quark Games Jan 31st, 2013

Screw the 'social viral design by analytics' approach, says Quark Games

Mobile deserves better

Opinion: Not too little, but uncertainty remains over whether BlackBerry 10 is too late Jan 30th, 2013

Opinion: Not too little, but uncertainty remains over whether BlackBerry 10 is too late

Relying on strong carrier support to build base

Gaming by numbers: The making of Hundreds Jan 30th, 2013

Gaming by numbers: The making of Hundreds

Finding value in a 'hard sell'

Opinion: THQ's demise spells out the need to evolve or die Jan 30th, 2013

Opinion: THQ's demise spells out the need to evolve or die

Success - however large - never lasts forever

Playing for keeps: PlayScreen's William Volk on the secret of lifetime value Jan 29th, 2013

Playing for keeps: PlayScreen's William Volk on the secret of lifetime value

How to keep cash rolling in

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