2015 in Review: Futureplay's Jami Laes resolves to do the right, different, delightful thing right now (and not be evil)

Future trends from the remembrance of things past

2015 in Review: Futureplay's Jami Laes resolves to do the right, different, delightful thing right now (and not be evil)

As 2015 begins to fade into memory, we're taking a look back at the events that have dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2016.

  • Jami Laes is the CEO and co-founder of Futureplay Games. Its debut game Farm Away! is the first in what it calls 'View-to-Play' mobile gaming, which focus on integrated rewarded video ads. What was the most significant mobile games news of 2015?

Jami Laes: I think the acquisition was the biggest piece of news this year.

What do you predict will be the most important trends in 2016?

I think we will be seeing more innovation in free-to-play, because developers and players alike are more ready for that, innovation in view-to-play, because it is possible now, and also new user acquisition channels and methods coming online next year.

What was your favourite mobile game of the year?

I have to say it is our own game Farm Away!. You can't have a better feeling than launching your own successful game.

What will you be talking about at Pocket Gamer Connects London 2016 and why should people come to hear you?

I will be talking about our view-to-play focus at Futureplay Games and our first game Farm Away!, how it is succeeding in the market, and why that is relevant for everyone in the games industry.

Aside from your talk, what else are you most looking forward to at Pocket Gamer Connects London 2016?

Networking, and sharing thoughts with friends and new acquaintances.

What's your New Year's resolution and what resolution would you enforce on the industry?

  • 1. Do The Right Thing
  • 2. Don't Be Evil
  • 3. Think Different
  • 4. Delight The World
  • 5. Challenge Everything
  • 6. Make The Most Of Now
  • 7. Just Do It

You can check out all of our 2015 in Review interviews here.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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