Interview

Speaker Spotlight: Zorka.Mobi's Dmitry Chudovsky on influencer marketing trends and tools

Speaker Spotlight: Zorka.Mobi's Dmitry Chudovsky on influencer marketing trends and tools

Dmitry Chudovsky is chief marketing officer at Zorka.Mobi.

At Pocket Gamer Connects Helsinki (September 11th to 12th) he'll be giving a talk titled 'An Ultimate Management Tool' in which he discusses influencer marketing automation and the benefits for both brands and influencers.

Click here to find out more about the show and to buy your tickets.

PocketGamer.biz: What does your role at the company entail?

Dmitry Chudovsky: I'm the CMO and I'm responsible for the effective execution of our marketing strategy, increasing the brand recognition of Zorka.Mobi worldwide as well as for the happiness our clients by means of providing them with ROI positive user acquisition campaigns.

What will you be discussing at Pocket Gamer Connects Helsinki 2018?

I’ll be speaking about the ultimate management tool for influencer marketing campaigns. It’s just a small spoiler. Want to learn more? Then come to the event and watch me presenting it. I’ll be happy to discuss it.

What do you think have been the hottest trends in the influencer space during the last 12 months?

I’ve been observing a great number of YouTube channels making Fortnite content. This game has become extremely popular with influencers around the world. Vine content is a trend nowadays too.

Singing among influencer has also become popular. I know a couple of YouTubers from Eastern Europe that made some really cool tracks which were included in music charts.

Sports is popular everywhere and influencers are no exception. Social media sensations KSI and Logan Paul touched gloves in "the largest ever amateur boxing fight". The fight has been labelled "the largest event in YouTube history”.

As for advertising platforms, I’d like to underline the active promotion through Instagram influencers. All of this led to higher advertisers’ expenses over the last 12 months.

What do you think the next 12 months in are going to look like?

Today, almost all routines tend to be replaced by technologies. There are some tech platforms already offering automated social influencer deals, but they are not efficient. So, influencer marketing still has enough manual work to do.

One of the main market challenges is how to distribute roles in managing influencer marketing campaigns in the world of big data and AI, and which level of engagement into this process will be the best option for customers.

Beyond that, with higher market competition and an increasing number of ads, just having a willingness and a camera is not enough to be a good influencer. People demand creatives. And this is what will define the quality of advertising in the near future.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?

I’m looking forward to meeting my colleagues and friends to discuss the latest insights and trends in influencer marketing and user acquisition. So all you marketing people, feel free to PM me on LinkedIn.

Besides, as a crypto fan, I'm also going to visit the blockchain and ICO tracks to see what's new in the field.

In a few short days the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to September 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.

There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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