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Twitter hires YouTube's ex-Director of Gaming Partnerships to steer game-focused content

Twitter hires YouTube's ex-Director of Gaming Partnerships to steer game-focused content

Rodrigo Velloso, former Director of Gaming Partnerships at YouTube, has been snapped up by Twitter.

Velloso had been directing YouTube's gaming content since February 2013.

Now taking the same role at the Twitter, Velloso's new position will see him undertaking the familiar task of striking up content partnerships.

“My entire career at Google revolved around content partnerships,” he said.

“I want to work with content creators and give them the tools, or in some cases build them the tools, to allow them to produce the best content.”

A statistic tweeted by Velloso

The exact form that gaming content on Twitter will take, with its 140-character restriction and limitations with videos and images, is yet to be established.

However, the recent partnership between Twitter and the Game Awards showed off the potential of the platform to host instantaneous reactions and commentaries of live events.

Furthermore, Velloso has been quick to highlight the uniquely gamer-heavy audience that populates Twitter.

Staying resolutely on-brand, he posted a tweet claiming that "Twitter users are 72% more likely to talk gaming than the average internet user."

You can follow Velloso on Twitter @RodVelloso.

[Source: Variety

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for PocketGamer.biz, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.

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