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Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev

Sue to handle HyprMediate strategy

Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev

HyprMX, the New York-based mobile advertising network, has announced the hiring of Jeff Sue as Senior Director of Business Development.

Sue will be based out of the HyprMX's San Francisco office, where he will be working on driving adoption of its incentivised video ad management system HyprMediate.

Voice of experience

Having previously worked at Fuse Powered and Fyber, Sue has been working with ad-based monetisation solutions for publishers for over 9 years.

“The addition of Jeff is a big boost to our efforts to bring simple and powerful solutions to mobile app developers,” said Dan Laughlin, HyprMX’s vice president of business development.

“We’re ecstatic to have Jeff join the team and benefit from his deep experience and strong relationships across the industry.”

Sue, meanwhile, is raring to get going in his new role.

“HyprMediate is bringing simplicity to a confusing space,” he said.

“Combined with its unique ability to deliver Fortune 500 brand video into apps, HyprMX’s fresh approach to mediation makes it one of the most exciting players in the industry today.”

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Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.