The way to build communities is by combining like-minded people who didnt previously know each other.
Its trick mobile gaming portal Cellufun has put to good use with the introduction of groups to its real-time chat feature.
The groups are self regulating with officers who decide the membership criteria and review applications. Your group affiliations also appear on your home page, so people can see your interests.
Significantly, the ability doesnt come without a price as it costs 100 Funcoins (the equivalent of $1), to create a group. Cellufun is free to play, but charges for virtual items and certain features.
According to CEO Neil Edwards, over 800 groups had sprung up within a couple of days of the feature being introduced.
Many of our users are part of groups on Facebook and MySpace, so we knew letting them have access to groups on their mobile phones would be hugely popular, he said. Groups have formed for expectant mothers, sports enthusiasts, gamers, and social activists.
One group creator is Tiffany513, a 23-year old stay-at-home mum from Ohio, who started a Mommy Group.
I have always liked talking to other mothers about their experiences, so when I saw that we could form groups on Cellufun, the first thing I thought of was a group for mothers, said Tiffany.
We have already had over 200 mothers join, and a few fathers. This is a great forum for us to share parenting tips and advice, and the best part is that it can all be done on our phones.
You can read more about Cellufun in PocketGamer.biz's interview with Neil Edwards: Why online gaming portal Cellufun prefers carrier deals to App Store.
Alternatively, you can connect to Cellufun's mobile portal at wap.cellufun.com or online at cellufun.com.
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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