As any decent designer would have told Apple - and presumably did - the layout of the App Store wasn't very good.

There was a lot of wasted space, while the text flowed without any of the usual design furniture that makes it easy to read.

Which is why Apple has changed it - launching its new look in the US, as you might expect.

You can see what it looks like in the shape of Lima Sky's Doodle Jump.

Now, you see there's a bigger icon and more screenshots, while an app's main description and important information, such as What's New is highlighted near the top of the page.

The customer ratings data has also been broken out into its own area in the new lefthand column.

All-in-all then, a welcome change, and one we hope to see spreading across all countries' App Stores over the coming days.

And in case you've forgotten, this is what the App Store (with Doodle Jump) used to look like -and still does in the UK.