In the world of free games, cross promotion is a key marketing tool.
The latest example of how well it can work comes from the ever innovative chaps at Appy Entertainment.
Its Tune Runner game has been out for just over a week.
As well as being free, it's a viral game where you play tracks in your iTunes library, posting competitive online scores depending on your performance.
This means the more people playing, the wider the variety of tracks played and the more frequently they're played, which in turn means the more people play. Hence Appy wants to get Tune Runner out everywhere.
How to do this?
Well, with its previous game FaceFighter, a #1 game during 2009 (which comes in paid and free flavours), the obvious thing to do was to cross-promote Tune Runner in FaceFighter.
"We set FaceFighter to free for the weekend, and it looks like we shifted over 700,000 downloads," explains an excited Paul O'Connor, Appy's brand director.
But what happened to Tune Runner?
It's reached #3 in the free music game category in the US, UK, and Canada, trailing only the free versions of Rock Band and Tap Tap Revenge.
It's also entered the free top 50 games chart of 11 countries, including the US, UK, Japan, Canada, France and Germany
Or as O'Connor puts it; "We've taken a new and original music game IP from nowhere to near the top of the world market in just over a week."
You can read more about the process, and what's planned next for Tune Runner, on the Appy blog.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |