You can't move these days for mobile advertising and analytics companies providing you with data about how many teenagers in Baltimore, or OAPs in Lyon are downloading content via this or that app store.
Also getting involved in the new numbers game is US outfit Medialets.
It launched its mobile ad platform Medialytics in 2008 and claims it's being used by more than 1,000 iPhone publishers.
Now it's extended its range to cover Android and BlackBerry. Access is provided via the Medialytics' dashboard, which enables you to measure and track of basic metrics as well as complex custom events within your apps.
Support for Windows Mobile, Symbian and Palm Pre devices is expected to be rolled out soon too.
[source: Medialets]
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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