Just a couple of days after AdMob CEO Omar Hamoui said the company was adopting a 'wait and see' approach to the new iPhone developer agreement, it would appear Apple has moved to block the company's operations on iOS altogether.
As reported by All Things Digital, Apple has made good on Steve Jobs's commitment to allow rival ad networks to function on iPhone, but such privileges will only be granted to 'independent' outfits.
The change to the developer agreement according to Jobs himself was designed to restrict analytics firms such as Flurry from collecting data without a user's permission, and then using that data to make money.
While Jobs said he would be willing to talk to companies like Flurry at a later date, Apple's seemingly restrictive attitude to analytics had the potential, at least in AdMob's view, to make its ads far less effective.
Apple's analytical attitude
The revised agreement, however, seems to loosen Apple's previously tight attitude to analytics, saying developers can collect data from their apps both if they have user consent, and if such data is "directly relevant to the use of the application".
"For example, without Apple's prior written consent, you may not use third party analytics software in your application to collect and send device data to a third party for aggregation, processing, or analysis," the agreement states, seemingly making businesses such as Flurry hard to operate.
However, in terms of AdMob, the agreement also stipulates that such analytics are "provided to an independent advertising service provider whose primary business is serving mobile ads".
Independent love song
The key word here is 'independent'. AdMob was recently purchased by Apple rival Google for $750 million, giving Google a major finger in Apple's iPhone pie.
Apple's own clarification seems to rule out any co-operation with AdMob entirely, stating any provider "owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent."
While neither Apple nor AdMob has of yet offered official comment, it appears one of the major players in iPhone advertising may well have just been kicked into touch.
All Things Digital
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
12 hours, 4 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
News
12 hours, 4 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024