Everyone expects HTML5 to be a disruptive web and mobile technology and so mobile ad network InMobi has future proofed itself with the acquisition of HTML5 rich media outfit Sprout.
The terms of the deals were not disclosed.
"Sprout's technology solves a critical need for the industry by helping bring engaging mobile ad experiences to consumers all around the globe," said Naveen Tewari, InMobi's CEO.
"The acquisition fits perfectly with our vision to enable the mobile ecosystem with best of breed technology and services. The entire industry will benefit from the combination of our technology and operational footprint on five continents and Sprout's platform."
Here's the deal
Set up to help advertisers build once and deliver everywhere on both mobile and desktop devices, Sprout has a cloud-based platform that supports mobile HTML5, including for iOS and Android devices.
It already works with leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
InMobi says Sprout will continue to operate as a fully independent company, expanding in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
"InMobi's commitment to an open and independent Sprout made them the clear choice for us," explained Carnet Williams, Sprout's CEO.
"We will continue to work with all existing partners, including competitive ad networks, globally."
[source: InMobi]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |