That's the reasoning behind the bada Student Developer Challenge.
A collaboration between Samsung and Pocket Gamer's publisher Steel Media, it's based around a series of events at 10 top UK and Irish universities.
Top of the class
Each will hold its own 24-hour bada codeathon, during which teams will battle to create the finest apps using the new bada 2.0 SDK. Prior to this, there will be a lecture explaining how to develop for bada that's open for all students.
The best apps will be judged, with the winners from each university receiving a prize but all entrants given a further eight weeks to polish their creations before the final judging session in London in mid-January.
Then, the prizes will be £5,000 for first place, £2,500 for second, and £1,000 for third, with all qualifying apps promoted by Samsung on its bada store.
Participating universities are:
- Oxford University
- The University of St Andrews
- Trinity College Dublin
- King's College London
- Imperial College London
- The University of Abertay
- The University of York
- Brunel University, and
- The University of Nottingham
Students not attending these universities can enter the separate wildcard competition to create an app and win a Samsung Galaxy Tab 10.1. As indeed can any UK-based developers, so if you're thinking of trying out the platform then a prize and some promotion could prove a worthwhile catalyst.
For more details, check out the bada Student Developer Challenge website.