DeNA signs deal with NTT DoCoMo to bring Mobage to carriers in Europe, Asia

Social network to be pushed by subsidiary net mobile

DeNA signs deal with NTT DoCoMo to bring Mobage to carriers in Europe, Asia
An extension to their existing relationship, DeNA has announced it has signed an agreement with fellow Japanese mobile giant NTT DoCoMo to push the Mobage platform out across Europe and Asia.

Making use of DoCoMo's subsidiary net mobile, the firm will both place Mobage with carriers across both regions, as well as secure new content for the platform.

The big Ds

"Net mobile is a critical partner for us in key markets in Europe as well as Asia," said ngmoco CEO and DeNA director Neil Young.

"We are squarely focused on bringing the best social mobile games to players worldwide, and our alliance with net mobile is an important step in that direction."

The deal reinforces the precedent set in motion by both companies back in May, when a deal was signed to link DeNA's Mobage with DoCoMo's web portal i-mode on feature phones.

Smartphones sold by the operator across Japan also now come with a dedicated Mobage app pre-installed.

"DoCoMo users will enjoy special benefits when using Mobage, such as early access to sought-after new content and exclusive privileges for selected content, as well as easy direct billing via DoCoMo's sp-mode service for smartphones," the carrier said in a statement at the time.

"The two companies will complement each other’s expertise in overseas mobile-service platforms and related services that they have developed together with their respective subsidiaries and partners in foreign markets."

[source: BusinessWire]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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