In response to our coverage of GREE's talk at this year's Develop conference in Liverpool, we've had further word from David McCarthy of the firm's EMEA developer relations team seeking to clarify the company's policy on localisation.
According to McCarthy, GREE is only too willing to aid studios bringing their titles to the Japanese market through the firm's social platform and help them understand the complexities of the market.
No Manga mantra
"Many developers come to us with games that they think would be perfect for the Japanese market if they just make the art look like Manga, or if they put some samurai or salarymen in," McCarthy said via email.
"But localisation goes well beyond artwork and extends to the very heart of game design. The main point that I was trying to make in my presentation is that GREE provides extensive consultation and planning with all of our partners, wherever they are from, to help them create games that will be successful in the long-term.
"We do that right from the outset of the planning stages until well after the game's release."
Getting a jump on Japan
McCarthy claims the literal translation of text into Japanese is the "least important consideration for developers" making a move on the market.
As such, GREE's standard deal with developers doesn't include translating the game for them, although it will put developers in contact with its localisation partners.
Instead, he argues developers should take a much more holistic approach.
"One of GREE's great strengths, from a developer's perspective is the level of assistance we provide to all developers who want to make a move on the Japanese market - both in terms of consultation and planning, and in terms of our SDK and tools," McCarthy added.
"I think we provide much greater assistance in this respect than our competitors."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
9 hours, 45 minutes ago
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024