With a strong hand in the free gaming market, Backflip Studios has signed a deal with Nexage that will see its ad platform deployed across the developer's content on iPhone and iPad. 

Backflip is pitching the move as a better way to monetise its userbase, with the likes of Paper Toss, Ninjump, Solitaire and Strike Knight set to employ Nexage's network.

Impression addition

"Backflip Studios strives to make absurdly fun mobile games accessible to as large of an audience as possible," said its senior director of revenue operations Silvia Travesani.

"Our most popular titles are free to consumers. This partnership with Nexage will allow us to continue to offer top-quality games for free to our 27 million monthly active users by optimising advertising revenue across the 150 million installs of our apps."

Big numbers

For Nexage, which claims its real-time bidding platform is currently growing impressions on mobile apps by an average 34 percent a month, the partnership adds to the firm's existing deal with Angry Birds studio Rovio.

"The energy and innovation in the mobile gaming market is extraordinary," added Nexage CEO and president Ernie Cormier.

"As the revenue model shifts away from paid models, game developers will need to successfully monetise their games through mobile ads to fund innovation and customer acquisition. We are proud that game developers, like Backflip, trust Nexage to deliver the revenue that enables them to thrive in the market."

[source: Nexage]