If nothing else, Amazon's Kindle Fire has helped re-establish the boundaries when it comes to tablet pricing.
Where once manufacturers were praised for simply matching iPad's RRP, now they're being encouraged to heavily undercut it.
As such, the latest 7-inch Android-powered tablet from Asus unveiled at Nvidia's press splash at CES 2012 will launch at $249: not quite the $199 price point cornered by Amazon, but certainly very competitive given its tech specs.
Power play
The MeMO, or perhaps the ME370T (no one seems entirely sure, as MeMO was the same name Asus gave its Qualcomm 1.2GHz dual-core tablet in 2011) will sport Nvidia's quad-core Tegra 3 processor, as well as the latest version of Android, dubbed Ice Cream Sandwich.
Engadget also reports the tablet will feature an 8MP camera, though no such specs were mentioned during the unveiling itself.
Crucially, by packing Nvidia's latest chipset, it will also out perform Kindle Fire by some distance, yet won't require consumers to part with all too many more dollars to see the benefit.
China in its hands
"Dressed in a trademark short-sleeve black shirt, Jen-Hsun noted that tablets have already been morphing to meet different, specialised, needs," Nvidia said of the tablet's unveiling.
"Sony's unique Tablet P, featuring a folding design with dual 5.5-inch screens, has found a core following in Japan. Designers like pen-input tablets, such as the Lenovo IdeaPad. And in China, seven-inch tablets are the rage.
"That's likely to be a key market for a new Tegra 3-based seven-incher announced at the press conference by Asus CEO Jerry Shen, who also came to the stage."
MeMO (or ME370T) will launch in North America during Q2 2012.
[source: Nvidia]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jan 13th, 2012
CES 2012: ARM CEO Warren East dismisses Intel's smartphone ambitions, while talking up Windows 8 potential
News
Jan 13th, 2012
CES 2012: Samsung to launch modified Galaxy Tab 7.0 in Germany at end of January to skirt injunction
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |